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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Liu, Fang"
~person:"Sok, Phyra"
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European journal of marketing : EJM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of destination marketing & management
2
The journal of product & brand management
1
The journal of services marketing
1
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Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
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