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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~language:"eng"
~subject:"Internet marketing"
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European journal of marketing : EJM
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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
2
The impact of the internet on advertising markets for news media
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
-
2013
Persistent link: https://www.econbiz.de/10010188563
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