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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Latin American business review : journal of the Business Association of Latin American Studies (BALAS)"
~person:"Buil, Isabel"
~subject:"Kognition"
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European journal of marketing : EJM
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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