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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Sozialer Wandel"
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Konsumentenverhalten
Sozialer Wandel
Social Marketing
16
Social marketing
16
Consumer behaviour
5
Behaviour change
3
Structural equation model
3
Strukturgleichungsmodell
3
Advertising effects
2
Betriebliche Wertschöpfung
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2
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Dolen, Willemijn M. van
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Drennan, Judy
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Harries, Tim
1
Jami, Ata
1
Kolk, Ans
1
Kouchaki, Maryam
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Mariotti, Thomas
1
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1
Schuster, Lisa Natalie
1
Schweizer, Nikolaus
1
Studley, Matthew
1
Szech, Nora
1
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1
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European journal of marketing : EJM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
15
Journal of marketing management : MM
12
Journal of social marketing : JSOCM
8
Journal of nonprofit & public sector marketing
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Australasian marketing journal
5
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Journal of business ethics : JOBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Macro-social marketing insights : systems thinking for wicked problems
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
Social marketing and behaviour change : models, theory and applications
3
The SAGE handbook of social marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
MO
2
Marketing theory
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
7
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1
Information nudges and self-control
Mariotti, Thomas
;
Schweizer, Nikolaus
;
Szech, Nora
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2182-2197
Persistent link: https://www.econbiz.de/10014305392
Saved in:
2
Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam
;
Jami, Ata
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
Saved in:
3
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
4
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
5
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
6
Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
7
Social marketing : social change
Dibb, Sally
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010189559
Saved in:
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