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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World"
~source:"econis"
~subject:"Corporate identity"
~subject:"Corporate marketing"
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Corporate identity
Corporate marketing
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Firmenimage
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European journal of marketing : EJM
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Journal of business research : JBR
9
Corporate communications : an international journal
8
The journal of product & brand management
4
Marketing intelligence & planning
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Corporate reputation review : an international journal
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International studies of management and organization
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Journal of marketing communications
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The journal of brand management : an international journal
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Serbian journal of management : an international journal for theory and practice of management science ; SJM
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
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4
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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5
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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