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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"He, Yi"
~subject:"Brand management"
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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