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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
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Advertising effects
Kundenzufriedenheit
Brand loyalty
19
Markentreue
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Consumer behaviour
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Brand management
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Markenführung
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Ha, Hong Youl
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Muthaly, Siva K. K.
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
11
International journal of hospitality management
9
The journal of product & brand management
8
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Psychology & marketing
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Innovatives Markenmanagement
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of consumer marketing
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Marketing : ZFP ; journal of research and management
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Pakistan journal of commerce and social sciences
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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The international journal of bank marketing : IJBM
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The journal of business & industrial marketing
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The journal of consumer marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annals of tourism research : ATR ; a social sciences journal
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Benchmarking : an international journal
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Brands and brand management : contemporary research perspectives
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Cogent business & management
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Corporate reputation review
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Critical explorations
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Dutch journal of finance and management
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Emerging human and techno-human business management dynamics in a globalized environment
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European business review
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European journal of marketing
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
3
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
4
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl
;
Sawyer, Alan G.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
Saved in:
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