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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Naga"
~person:"Lee, Richard"
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Animosity
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Consumer behaviour
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Designation of origin
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Ethnocentrism
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Konsumentenverhalten
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National culture
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Lee, Richard
Balmer, John M. T.
5
Brummett, R.E.
3
Khan, S.A.
3
Little, D.C.
3
Maclean, J.L.
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Mohan, C.V.
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Rajagopal, S.
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Shankar, K.M.
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Ali, A.B.
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Balmern, John M. T.
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Fairclough, R.
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Haniffa, M.A.
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Hatta, A.M.
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Kibria, G.
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Kurup, B.M.
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Li, S.F.
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Little, D.
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Mair, G.C.
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Nandeesha, M.C.
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Nghia, Truong Trong
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Nugegoda, D.
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Prein, M.
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Quang, Nguyen Kim
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Ranjeet, K.
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Sinh, Le Xuan
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Srinivasan, M.
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Ut, Vu Ngoc
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Vega, M.J.M.
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Abraham, T.J.
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Abratt, Russell
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Agic, Emir
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Ahmed, M.
1
Ahmed, N.U.
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Aiken, K.A.
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European journal of marketing : EJM
Naga
International marketing review
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ECONIS (ZBW)
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A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
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2
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
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