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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~person:"Amblee, Naveen"
~type_genre:"Article in journal"
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European journal of marketing : EJM
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
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