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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
World
Konsumentenverhalten
999
Brand image
242
Markenimage
242
Brand management
237
Markenführung
237
Beziehungsmarketing
194
Relationship marketing
194
Advertising effects
191
Werbewirkung
191
USA
188
United States
188
Marketing management
166
Marketingmanagement
166
Brand
147
Markenartikel
145
Customer satisfaction
137
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137
Emotion
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117
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110
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100
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93
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81
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64
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1,006
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Yi, Youjae
12
Woodside, Arch G.
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Dwivedi, Yogesh Kumar
7
Mitchell, Vincent-Wayne
7
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6
Roper, Stuart
6
Simintiras, Antonis C.
6
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
Grohmann, Bianca
5
Herrmann, Andreas
5
Kaushik, Geetanjali
5
Kim, Jungkeun
5
Krishen, Anjala S.
5
Lim, Weng Marc
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Sharma, Piyush
5
Spence, Charles
5
Spence, Mark T.
5
Tal, Aner
5
Thomas, Veronica L.
5
Amar, Moty
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
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4
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4
Hollebeek, Linda D.
4
Lunardo, Renaud
4
Oppewal, Harmen
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Park, Jooyoung
4
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4
Rauschnabel, Philipp A.
4
Russell-Bennett, Rebekah
4
Sauer, Nicola E.
4
Shoham, Aviv
4
Sprott, David E.
4
Sung, Yongjun
4
Woisetschläger, David
4
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European journal of marketing : EJM
Psychology & marketing
Journal of business research : JBR
2,069
Journal of retailing and consumer services
1,939
Energy economics
1,064
Applied economics
773
International journal of consumer studies
759
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
748
International journal of hospitality management
744
Technological forecasting & social change : an international journal
726
Journal of international money and finance
690
Intereconomics : review of European economic policy
661
Applied economics letters
616
Economics letters
592
Journal of banking & finance
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
574
Economic modelling
523
The world economy : the leading journal on international economic relations
502
Finance research letters
483
International Journal of Energy Economics and Policy : IJEEP
481
Climate policy
462
Journal of business ethics : JOBE
445
Journal of international economics
445
Journal of world trade : law, economic policy, public policy
428
Journal of international economic law
420
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Asia Pacific journal of marketing and logistics
394
Tourism management : research, policies, practice
388
Food policy : economics planning and politics of food and agriculture
380
The American economic review
368
International review of financial analysis
354
The journal of brand management : an international journal
354
The journal of world investment & trade : law, economics, politics
354
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
International review of economics & finance : IREF
336
Journal of travel and tourism marketing
333
Cogent business & management
330
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ECONIS (ZBW)
1,006
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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