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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Routledge international handbooks"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~person:"Erkan, Ismail"
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European journal of marketing : EJM
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Sport marketing in a global environment : strategic perspectives
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Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
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Erkan, Ismail
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Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
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2022
Persistent link: https://www.econbiz.de/10013475265
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