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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Routledge international handbooks"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Fußball"
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Search: subject:"sports marketing"
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Fußball
Sportmarketing
34
Sports marketing
34
Sport
13
Sponsoring
11
Sponsorship
11
Professional sports
10
Profisport
10
Sports
10
Sport event
9
Sportveranstaltung
9
Consumer behaviour
8
Football
8
Konsumentenverhalten
8
Marketing management
6
Marketingmanagement
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Welt
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Brand image
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Sports economics
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Sports industry
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Sportökonomik
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8
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Woisetschläger, David
2
Abosag, Ibrahim
1
Bastos, Flávia da Cunha
1
Benedek, Jonathan J.
1
Carrillat, François A.
1
Chanava, Nicolas
1
Desbordes, Michel
1
Grohs, Reinhard
1
Hind, Daniel
1
Lorgnier, Nicolas
1
Mazodier, Marc
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Moraes, Ivan Furegato
1
Pedersen, Paul M.
1
Pillai, Kishore Gopalakrishna
1
Plewa, Carolin
1
Quester, Pascale G.
1
Reisinger, Heribert
1
Rocco Jr., Ary José
1
Roper, Stuart
1
Thwaites, Des
1
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European journal of marketing : EJM
Routledge international handbooks
Sport marketing in a global environment : strategic perspectives
International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
32
European Sport management quarterly : ESMQ
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sports marketing & sponsorship
27
Sport management review
23
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of business research : JBR
8
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of operational research : EJOR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing : ZFP ; journal of research and management
2
Markt- und Unternehmensentwicklung
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
2
Marketing management in the football industry : guidelines, trends, and proposals
Moraes, Ivan Furegato
;
Rocco Jr., Ary José
;
Bastos, …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013475256
Saved in:
3
Routledge handbook of football Marketing
Chanava, Nicolas
(
ed.
);
Desbordes, Michel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10013181227
Saved in:
4
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
6
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
7
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
8
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
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