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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Routledge international handbooks"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Werbewirkung"
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Werbewirkung
Sportmarketing
34
Sports marketing
34
Sport
13
Sponsoring
11
Sponsorship
11
Professional sports
10
Profisport
10
Sports
10
Sport event
9
Sportveranstaltung
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Consumer behaviour
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Carrillat, François A.
2
Astous, Alain d'
1
Corneille, Olivier
1
Derbaix, Christian
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
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Mazodier, Marc
1
Plewa, Carolin
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European journal of marketing : EJM
Routledge international handbooks
Sport marketing in a global environment : strategic perspectives
International journal of sports marketing & sponsorship
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of sport management and marketing : IJSMM
7
Journal of business research : JBR
5
Sport management review
5
European Sport management quarterly : ESMQ
4
International journal of advertising : the quarterly review of marketing communications
4
Sport, Business and Management : an international journal ; SBM
4
Journal of advertising research
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of sports economics
2
Markenkommunikation und Beziehungsmarketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Engaging consumers through branded entertainment and convergent media
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Innovation: organization & management : IOM
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
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ECONIS (ZBW)
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
3
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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