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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Kishi, Yasuyuki"
~person:"Moutinho, Luiz"
~subject:"Kundenwert"
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Betriebliche Wertschöpfung
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European journal of marketing : EJM
Service business
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
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2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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