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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Kuo-Che, Tseng"
~person:"Palma, Freida C."
~subject:"Kundenwert"
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Kundenwert
Betriebliche Wertschöpfung
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Customer integration
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Customer value
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Value creation
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Beziehungsmarketing
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Co-creation
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Innovationsmanagement
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Marketing theory
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Service-Dominant Logic
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Kuo-Che, Tseng
Palma, Freida C.
Andrews, Lynda
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Le Nguyen Hau
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European journal of marketing : EJM
Service business
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ECONIS (ZBW)
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
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