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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"SpringerLink / Bücher"
~source:"econis"
~subject:"Markenarchitektur"
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Search: subject_exact:"Corporate image"
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Markenarchitektur
Corporate reputation
76
Firmenimage
76
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19
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Brand management
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Balmer, John M. T.
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European journal of marketing : EJM
SpringerLink / Bücher
The journal of brand management : an international journal
26
Journal of business research : JBR
17
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
International studies of management and organization
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Marketing intelligence & planning
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Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
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Journal of marketing communications
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Reputation Management
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Asia Pacific journal of marketing and logistics
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Business ethics quarterly : the journal of the Society for Business Ethics
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Family business review : journal of the Family Firm Institute
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Journal of strategic marketing
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Manual of international marketing
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Scandinavian journal of management
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The IUP journal of brand management : IJBRM
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The Oxford handbook of corporate reputation
2
Acta Universitatis Danubius / Oeconomica
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African journal of business and economic research : AJBER
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Africapitalism : rethinking the role of business in Africa
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Amfiteatru economic : an economic and business research periodical
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Brand culture
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Brand management in emerging markets : theories and practice
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
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Discussion papers / Governance and the Efficiency of Economic Systems
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Employer branding for competitive advantage : models and implementation strategies
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European Journal of Marketing
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
4
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
7
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
8
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
9
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
10
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
1
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