//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
632
Brand image
178
Markenimage
178
Brand management
177
Markenführung
177
Marketing management
155
Marketingmanagement
155
Beziehungsmarketing
130
Relationship marketing
130
USA
126
United States
126
Großbritannien
117
Brand
108
Markenartikel
108
Advertising effects
101
Werbewirkung
101
Marketing
93
United Kingdom
90
Werbung
84
Advertising
82
Customer satisfaction
74
Kundenzufriedenheit
74
Einzelhandel
63
Emotion
61
Retail trade
61
Internet marketing
55
Online-Marketing
54
Social Web
53
Social web
53
Theory
53
Dienstleistungsqualität
49
Innovation
49
Personality psychology
49
Persönlichkeitspsychologie
49
Service quality
49
Theorie
48
China
45
Viral marketing
44
Virales Marketing
44
more ...
less ...
Online availability
All
Undetermined
207
Type of publication
All
Article
629
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
631
Aufsatz in Zeitschrift
631
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
631
Author
All
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Lysonski, Steven
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Buil, Isabel
4
Chan, Kara
4
De Chernatony, Leslie
4
Durvasula, Srinivas
4
Guzman, Francisco
4
Mitchell, Vincent-Wayne
4
Phau, Ian
4
Sharma, Piyush
4
Shoham, Aviv
4
Wang, Cheng Lu
4
Bruhn, Manfred
3
Canniford, Robin
3
Cruz, Angela Gracia B.
3
Cui, Geng
3
Dagger, Tracey S.
3
Drennan, Judy
3
Florack, Arnd
3
Grohmann, Bianca
3
Hernandez, Monica D.
3
Herrmann, Jean-Luc
3
Herstein, Ram
3
Huang, Yu-an
3
Kitchen, Philip J.
3
Lee, Richard
3
Lowe, Ben
3
Milne, George R.
3
O'Cass, Aron
3
Olsen, Svein O.
3
Palmeira, Mauricio
3
Poon, Patrick
3
Prendergast, Gerard P.
3
Roper, Stuart
3
Roy, Rajat
3
Ruvio, Ayalla
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
The journal of consumer marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
631
Showing
1
-
10
of
631
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
2
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
3
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
4
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
6
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
7
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
8
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
9
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
10
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->