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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of industrial economics"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Advertising planning
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European journal of marketing : EJM
The journal of industrial economics
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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The Oxford handbook of the economics of networks
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Frontiers of business research in China : selected publications from Chinese universities
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Journal of consumer behaviour : an international research review
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Political advertising and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
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