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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"UTB"
~person:"Weinberger, Michelle F."
~subject:"Öffentlichkeitsarbeit"
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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