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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Chen, Ming-yi"
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Wettbewerb in Recht und Praxis : wrp
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"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
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