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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Women in PR history"
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European journal of marketing : EJM
Women in PR history
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
SpringerLink / Bücher
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Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Hamburger Schriften zur Marketingforschung
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Brand Planning : starke Strategien für Marken und Kampagnen
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
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Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
2
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
Saved in:
3
Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin
;
Bıçakçı, A. Banu
- In:
Women in PR history
,
(pp. 41-56)
.
2021
Persistent link: https://www.econbiz.de/10012501786
Saved in:
4
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
Saved in:
5
The militant documentary films of Helena Lumbreras as dissent and protest public relations
Guardia, Isadora
;
Martínez, Carolina
;
Xifra, Jordi
- In:
Women in PR history
,
(pp. 67-79)
.
2021
Persistent link: https://www.econbiz.de/10012501793
Saved in:
6
A "herstory" of Malaysian public relations : Paddy Schubert, Malaysia's women PR pioneer
Souket, Rizwanah
- In:
Women in PR history
,
(pp. 80-90)
.
2021
Persistent link: https://www.econbiz.de/10012501794
Saved in:
7
The Loi Krathong festival and Nang Noppamas : applying current "PR" theory to identify the first Thai female PR practitioner
Parichart Sthapitanonda
- In:
Women in PR history
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012501795
Saved in:
8
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
9
Women in public relations : a thematic analysis of ECM data (2009-2019)
Tench, Ralph
- In:
Women in PR history
,
(pp. 18-30)
.
2021
Persistent link: https://www.econbiz.de/10012501783
Saved in:
10
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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