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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Ahrens, Jan"
~person:"Chen, Junsong"
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Ahrens, Jan
Chen, Junsong
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
2
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
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