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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Bruhn, Manfred"
~subject:"Consumer behaviour"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Bruhn, Manfred
Dwivedi, Yogesh Kumar
5
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European journal of marketing : EJM
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of customer behaviour
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred
;
Holzer, Matthias
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
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