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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Dahlén, Micael"
~subject:"Consumer behaviour"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
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Dahlén, Micael
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
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European journal of marketing : EJM
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
2
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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