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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"De Chernatony, Leslie"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Book section"
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EU countries
Konsumentenverhalten
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Markenartikel
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Altruism
1
Altruismus
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Arbeitskräfte
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B-to-B-Marketing
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Bank
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Bank employees
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Bankberufe
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Brand equity
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Brand extension
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Brand identity
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Brand love
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Branding
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Brands
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Champions
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Cluster analysis
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Clusteranalyse
1
Cognition
1
Conspicuous Donation Behaviour
1
Cultural identity
1
Ehrenamtliche Arbeit
1
Einkaufsverhalten
1
Emotion
1
Employee retention
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De Chernatony, Leslie
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
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Drennan, Judy
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Grohmann, Bianca
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Lowe, Ben
3
Palmeira, Mauricio
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Roper, Stuart
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Spence, Mark T.
3
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3
Yi, Youjae
3
Zielke, Stephan
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Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
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Bruhn, Manfred
2
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Büttner, Oliver B.
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European journal of marketing : EJM
The journal of product & brand management
3
Brand management ; Vol. 4
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
3
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
3
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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