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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Franco, Mário"
~person:"Gilmore, Audrey"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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SME
Marketing management
3
Marketingmanagement
3
Consumer behaviour
2
KMU
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Konsumentenverhalten
2
Marketing
2
Beziehungsmarketing
1
CRM
1
Co-creation
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Einzelhandel
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Franco, Mário
Gilmore, Audrey
Carson, David
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2
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Facchinetti, Gisella
1
Fernández Olmos, Marta
1
Gaur, Ajai S.
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Hamilton, Kathy
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European journal of marketing : EJM
Journal of strategic marketing
5
International entrepreneurship and management journal
4
European journal of international management : EJIM
3
Global business review
2
Journal of business research : JBR
2
Journal of business strategy
2
Economies : open access journal
1
Enlightening tourism : ET ; a pathmaking journal
1
European business review
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European management review : the journal of the European Academy of Management
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of business environment : IJBE
1
International journal of entrepreneurship and innovation management
1
International journal of entrepreneurship and small business
1
International journal of globalisation and small business : IJGSB
1
International journal of management & enterprise development : IJMED
1
International journal of organizational analysis
1
Journal of family business management : JFBM
1
Journal of management & organization : JMO
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Long range planning : LRP ; international journal of strategic management
1
R & D management
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Review of managerial science : RMS
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
2
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
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