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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Otnes, Cele"
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The Routledge companion to consumer behavior
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Product-agency benefits : consumer perspectives and strategic implications
Otnes, Cele
;
Ruth, Julie A.
;
Crosby, Elizabeth Marie
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 878-898
Persistent link: https://www.econbiz.de/10010388105
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