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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Theory"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
Theory
World
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
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95
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Romaniuk, Jenni
4
Sharma, Piyush
4
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3
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Gilmore, Audrey
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Schroeder, Jonathan E.
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
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2
Brown, Mark
2
Bruhn, Manfred
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
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European journal of marketing : EJM
Economics letters
5,599
European journal of operational research : EJOR
4,872
Journal of economic theory
2,898
The American economic review
2,538
Journal of economic behavior & organization : JEBO
2,437
Journal of economic dynamics & control
2,436
Computers & operations research : and their applications to problems of world concern ; an international journal
2,342
Journal of business research : JBR
2,340
Applied economics
2,162
European economic review : EER
2,106
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2,077
Journal of retailing and consumer services
1,983
International journal of production research
1,957
Energy economics
1,931
Journal of banking & finance
1,900
Games and economic behavior
1,874
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,841
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,826
Journal of public economics
1,810
Management science : journal of the Institute for Operations Research and the Management Sciences
1,738
Journal of econometrics
1,627
Applied economics letters
1,619
Journal of international economics
1,542
The economic journal : the journal of the Royal Economic Society
1,530
Journal of monetary economics
1,501
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,497
Public choice
1,492
Journal of international money and finance
1,478
American journal of agricultural economics
1,376
International journal of production economics
1,375
International economic review
1,366
Social choice and welfare
1,304
International journal of industrial organization
1,256
Journal of macroeconomics
1,203
Technological forecasting & social change : an international journal
1,170
Journal of mathematical economics
1,146
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1,142
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,138
International review of economics & finance : IREF
1,099
The Canadian journal of economics
1,094
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ECONIS (ZBW)
387
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1
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
4
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
5
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
8
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
Bridging the gap : reflections on theorizing with managers
Leeflang, Peter
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1153-1160
Persistent link: https://www.econbiz.de/10011725644
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