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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Book section"
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EU countries
Konsumentenverhalten
Marketing management
Consumer behaviour
348
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
80
Brand
70
Advertising effects
69
Werbewirkung
69
Markenartikel
68
USA
66
United States
66
Advertising
64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
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Undetermined
136
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Article
460
Book / Working Paper
1
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Article in journal
Book section
Aufsatz in Zeitschrift
461
Case study
6
Fallstudie
6
Collection of articles of several authors
4
Sammelwerk
4
Systematic review
1
Übersichtsarbeit
1
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Language
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English
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Moutinho, Luiz
6
Balmer, John M. T.
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Kitchen, Philip J.
4
Melewar, T. C.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Aspara, Jaakko
3
Bruhn, Manfred
3
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Gilmore, Audrey
3
Grohmann, Bianca
3
Lowe, Ben
3
O'Cass, Aron
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Blankson, Charles
2
Brown, Mark
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Carrington, Michal J.
2
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
2,179
Journal of retailing and consumer services
1,967
Intereconomics : review of European economic policy
1,367
Journal of common market studies : JCMS
988
International journal of consumer studies
762
International journal of hospitality management
753
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Applied economics
535
Technological forecasting & social change : an international journal
435
Energy economics
430
Asia Pacific journal of marketing and logistics
417
Applied economics letters
411
Journal of marketing management : MM
408
The journal of product & brand management
408
Economic modelling
399
Management science : journal of the Institute for Operations Research and the Management Sciences
393
The journal of brand management : an international journal
388
European research studies
384
European economic review : EER
374
Journal of marketing research : JMR
373
Journal of marketing communications
365
Economics letters
363
Industrial marketing management : the international journal for industrial and high-tech firms
360
Journal of the Academy of Marketing Science
356
Journal of marketing
349
Food policy : economics planning and politics of food and agriculture
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of strategic marketing
340
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
332
Tourism management : research, policies, practice
327
Journal of travel and tourism marketing
323
Journal of business ethics : JOBE
321
Cogent business & management
318
Marketing letters : a journal of research in marketing
317
Journal of international consumer marketing
316
Journal of retailing
314
Marketing intelligence & planning
309
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ECONIS (ZBW)
461
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1
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
5
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
6
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
9
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
10
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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