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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Book section"
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EU countries
Konsumentenverhalten
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
80
Brand
70
Advertising effects
69
Werbewirkung
69
Markenartikel
68
USA
66
United States
66
Advertising
64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
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Undetermined
108
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Article
356
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Article in journal
Book section
Aufsatz in Zeitschrift
356
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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English
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
Gilmore, Audrey
2
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European journal of marketing : EJM
Journal of retailing and consumer services
1,934
Journal of business research : JBR
1,930
Intereconomics : review of European economic policy
1,366
Journal of common market studies : JCMS
988
International journal of consumer studies
759
International journal of hospitality management
731
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
532
Energy economics
430
Technological forecasting & social change : an international journal
425
Applied economics letters
410
Economic modelling
399
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European economic review : EER
373
European research studies
363
Economics letters
359
The journal of brand management : an international journal
350
Food policy : economics planning and politics of food and agriculture
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Tourism management : research, policies, practice
314
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
296
Journal of international money and finance
296
Journal of marketing communications
295
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
Journal of fashion marketing and management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
356
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51
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
52
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
53
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
54
Whose fault is it? : an empirical study on the impact of responsibility attribution for customer misbehavior
Rummelhagen, Katja
;
Benkenstein, Martin
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1856-1875
Persistent link: https://www.econbiz.de/10011773776
Saved in:
55
Agency and empowerment in consumption in relation to a patriarchal bargain : the case of Nigerian immigrant women in the UK
Lindridge, Andrew
;
Peñaloza, Lisa
;
Worlu, Onipreye
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1652-1671
Persistent link: https://www.econbiz.de/10011616843
Saved in:
56
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
57
Are consumers' reasons for and against behaviour distinct?
Chatzidakis, Andreas
;
Hibbert, Sally
;
Winklhofer, Heidi
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 124-144
Persistent link: https://www.econbiz.de/10011453282
Saved in:
58
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
59
Beauty blogger selfies as authenticating practices
Gannon, Valerie
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1858-1878
Persistent link: https://www.econbiz.de/10011617901
Saved in:
60
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
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