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~isPartOf:"European journal of marketing : EJM"
~person:"Aldás-Manzano, Jaoquín"
~person:"Melewar, T. C."
~subject:"Spanien"
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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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