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~isPartOf:"European journal of marketing : EJM"
~person:"Andrews, J. Craig"
~person:"Iglesias, Oriol"
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2005
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Advertising effects
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Andrews, J. Craig
Iglesias, Oriol
Balmer, John M. T.
5
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European journal of marketing : EJM
European Journal of Marketing
2
Business horizons
1
Cross Cultural Management: An International Journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Organizational Change Management
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ECONIS (ZBW)
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The role of corporate
culture
in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
Saved in:
2
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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