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~isPartOf:"European journal of marketing : EJM"
~person:"Aspara, Jaakko"
~subject:"Brand management"
~subject:"Markenführung"
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European journal of marketing : EJM
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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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