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~isPartOf:"European journal of marketing : EJM"
~person:"Brexendorf, Tim Oliver"
~person:"Merrilees, Bill"
~person:"Rindell, Anne"
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Brexendorf, Tim Oliver
Merrilees, Bill
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Balmer, John M. T.
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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