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~isPartOf:"European journal of marketing : EJM"
~person:"Brown, Mark"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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