//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Bruhn, Manfred"
~subject:"Integrated marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Integrated marketing communications
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Brand
1
Brand authenticity
1
Brand image
1
Brand management
1
Brand perception
1
Brand relationships
1
Branding
1
Communication
1
Consumer behavior
1
Credibility
1
Customer-centric IMC
1
Fit
1
Glaubwürdigkeit
1
Kommunikation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Portfolio selection
1
Portfolio-Management
1
Social Web
1
Social media
1
Social web
1
Sponsoring
1
Sponsorship
1
Sponsorship network
1
Sponsorship portfolio size
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bruhn, Manfred
Alevizou, Panayiota J.
1
Dinnie, Keith
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Hampel, Stefan
1
Henninger, Claudia Elisabeth
1
Kang, Mihuyn
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Kitchen, Philip J.
1
Laurie, Sally
1
Marshall, Roger
1
Melewar, T. C.
1
Mortimer, Kathleen
1
Nyilasy, Gergely
1
Oates, Caroline J.
1
Orazi, Davide C.
1
Ots, Mart
1
Scheinbaum, Angeline Close
1
Schnebelen, Stefanie
1
Spry, Amanda
1
Theilacker, Max N.
1
Vredenburg, Jessica
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->