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~isPartOf:"European journal of marketing : EJM"
~person:"Burghausen, Mario"
~subject:"Brand architecture"
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European journal of marketing : EJM
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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