//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Confos, Nicolla"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Brand placements
1
Branded mobile app
1
Child–brand relationships
1
Consumer behaviour
1
Digital brand placements
1
Internet marketing
1
Jugendliche
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Online-Marketing
1
Product Placement
1
Product placement
1
Relationship marketing
1
Under-the-radar advertising
1
Werbewirkung
1
Werbung
1
Young consumers
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Confos, Nicolla
Davis, Teresa
1
Lambkin, Mary
1
Lynn, Theodore
1
Muzellec, Laurent
1
Published in...
All
European journal of marketing : EJM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->