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~isPartOf:"European journal of marketing : EJM"
~person:"Dias, Sam"
~person:"Ryals, Lynette J."
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
Ryals, Lynette J.
;
Knox, Simon
- In:
European journal of marketing : EJM
39
(
2005
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006077837
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