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~isPartOf:"European journal of marketing : EJM"
~person:"Ding, Ying"
~subject:"Consumer credit"
~subject:"Markenartikel"
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An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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