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~isPartOf:"European journal of marketing : EJM"
~person:"Donnell, Lisa Victoria"
~person:"Dou, Wenyu"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
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Marketingmanagement
2
Relationship marketing
2
Advertising effects
1
Brand attitude
1
Brand extension
1
Brand image
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Brand management
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CRM
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Consumer creativity
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Creativity
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Customer engagement
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Einzelhandel
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Großbritannien
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Internet marketing
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KMU
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Kreativität
1
Kundenbindungsprogramm
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Loyalty card
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Loyalty program
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Markenführung
1
Markenimage
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Markentransfer
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Marketing communications
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Online advertising
1
Online-Marketing
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Retail
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Retail trade
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Donnell, Lisa Victoria
Dou, Wenyu
Dagger, Tracey S.
2
He, Hongwei
2
Paulssen, Marcel
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Roulet, Raphael
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Vlachos, Pavlos A.
2
Abosag, Ibrahim
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Ashkanasy, Neal M.
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Choi, Beom Joon
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Choi, Beom-jin
1
Choi, Jin Nam
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Confos, Nicolla
1
Coussement, Kristof
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Davis, Teresa
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De Chernatony, Leslie
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Ding, Cherng G.
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European journal of marketing : EJM
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
2
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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