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~isPartOf:"European journal of marketing : EJM"
~person:"French, Alan"
~subject:"Brand image"
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Measuring political brand equity : a consumer oriented approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008650068
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