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~isPartOf:"European journal of marketing : EJM"
~person:"Gotsi, Manto"
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
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Marketing theory
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Marketingtheorie
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Betriebliche Wertschöpfung
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Beziehungsmarketing
1
Brand architecture
1
Brand management
1
Consumer behaviour
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Consumer value
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Consumer-dominant logic
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Gotsi, Manto
Grönroos, Christian
Meffert, Heribert
Shaw, Eric H.
Vargo, Stephen L.
4
Lusch, Robert F.
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Lee, Nick
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O'Shaughnessy, John
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European journal of marketing : EJM
Journal of historical research in marketing
6
Meddelanden från Svenska Handelshögskolan
6
AMS review : official publication of the Academy of Marketing Science
3
Journal of marketing management : MM
3
Legends in marketing
3
Marketing theory
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
History of marketing thought ; Volume 1
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of service management
2
The SAGE handbook of marketing theory
2
A reader in marketing communications
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
HHL-Arbeitspapier
1
Handbook of marketing
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Integration und Flexibilität : eine Herausforderung für die allgemeine Betriebswirtschaftslehre ; 1989 in Münster
1
Journal of customer behaviour
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
The evolution of nonprofit marketing
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
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