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~isPartOf:"European journal of marketing : EJM"
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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European journal of marketing : EJM
Meddelanden från Svenska Handelshögskolan
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A reader in marketing communications
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Journal of historical research in marketing
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Major theoretical debates and contemporary issues in marketing theory
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Managing service quality : MSQ ; an international journal
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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