//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Grohs, Reinhard"
~person:"Melewar, T. C."
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öffentlichkeitsarbeit"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Communication
2
Public relations
2
Öffentlichkeitsarbeit
2
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Brand management
1
Branding
1
Commitment
1
Communications
1
Confidence
1
Corporate culture
1
Employee retention
1
Football
1
Fußball
1
Identity
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Konsumentenverhalten
1
Loyalty
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mitarbeiterbindung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Professional sports
1
Profisport
1
Relationship marketing
1
Social groups
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports
1
Sports marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Grohs, Reinhard
Melewar, T. C.
Dwivedi, Yogesh Kumar
1
Kaushik, Geetanjali
1
Rana, Nripendra P.
1
Reisinger, Heribert
1
Simintiras, Antonis C.
1
Singh, Nitish
1
Skard, Siv
1
Thorbjornsen, Helge
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
3
European business review
1
The marketing review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->