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~isPartOf:"European journal of marketing : EJM"
~person:"Hastings, Gerard"
~person:"Mistral, Willm"
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Social Marketing
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Social marketing
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2005
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Advertising effects
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Alcohol consumption
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Cluster analysis
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EU countries
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Hastings, Gerard
Mistral, Willm
Dibb, Sally
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European journal of marketing : EJM
Journal of Social Marketing
3
International journal of nonprofit and voluntary sector marketing
2
Critical marketing : defining the field
1
European Journal of Marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing Intelligence & Planning
1
Marketing theory
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Nonprofit marketing : sectoral applications
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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The Routledge companion to nonprofit marketing
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The SAGE handbook of social marketing
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Social
marketing
, individual responsibility and the "culture of intoxication"
Szmigin, Isabelle
;
Bengry-Howell, Andrew
;
Griffin, Christine
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 759-779
Persistent link: https://www.econbiz.de/10009231878
Saved in:
2
Segmentation in
social
marketing
: insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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