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~isPartOf:"European journal of marketing : EJM"
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Beziehungsmarketing
Social Web
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Brand extension
1
Brand image
1
Brand management
1
Business ethics
1
Cause-Related Marketing
1
Cause-related marketing
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Emotion
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Emotional brand attachment
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Markenführung
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Markenimage
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Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
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He, Hongwei
Buil, Isabel
2
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Choi, Jin Nam
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Colliander, Jonas
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Confos, Nicolla
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European journal of marketing : EJM
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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