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~isPartOf:"European journal of marketing : EJM"
~person:"Horn, Gustav A."
~person:"Phau, Ian"
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Search: "Alterssicherung" OR "Anreizregulierung" OR "Nudging" OR "Politikberatung" OR "Regulierung" OR "Verbraucherpolitik" OR "Verhalten" OR "Verhaltensökonomie" OR "Wirtschaftspolitik" OR "Wirtschaftspolitische Beratung" OR "Wohlfahrtstheorie"
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Horn, Gustav A.
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European journal of marketing : EJM
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Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
2
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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