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~isPartOf:"European journal of marketing : EJM"
~person:"Jönsson, Petter"
~source:"econis"
~subject:"Brand architecture"
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European journal of marketing : EJM
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Acquisitions and network identity change
Öberg, Christina
;
Grundström, Christina
;
Jönsson, Petter
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1470-1500
Persistent link: https://www.econbiz.de/10009378618
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