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~isPartOf:"European journal of marketing : EJM"
~person:"Mistral, Willm"
~person:"Newton, Joshua D."
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European journal of marketing : EJM
European Journal of Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
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Ethical evaluation of audience segmentation in
social
marketing
Newton, Joshua D.
;
Newton, Fiona J.
;
Turk, Tahir
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
Saved in:
2
Social
marketing
, individual responsibility and the "culture of intoxication"
Szmigin, Isabelle
;
Bengry-Howell, Andrew
;
Griffin, Christine
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 759-779
Persistent link: https://www.econbiz.de/10009231878
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